Good websites
for great local businesses.
We redesign websites for trades and local service businesses, then build the tools behind them. You always talk to the people doing the work.
Meet Northside, a company we made up.
Northside Heating & Air isn’t a real client. We built it to show what we do: a new website, plus the booking and office software behind it. How we built it →
Things we circle on almost every website.
Redesigns are the main thing we do. We find what’s putting people off and rebuild your site, so a visitor gets what you do in five seconds and knows how to reach you.
01The hidden phone number
People look for your number first. Too many sites tuck it into the footer.
02The headline anyone could write
If a competitor could say it word for word, it isn't telling anyone why you.
03The button that doesn't say
“Submit” doesn't say what happens next. “Get my quote” does.
04Eleven menu items
Every extra link is one more choice, and leaving is the easiest one.
05The stock photo technician
Customers can spot a stock photo. Your real crew earns more trust.
06The twelve-field estimate form
Every extra field loses people. Ask only for what you need to call back.
We redesign sites for HVAC, plumbing, electrical, roofing and flooring companies, and other local service businesses. How a redesign works →
Take the office work off your plate.
Once your site is sorted, we can build the software and automations behind it: online booking, reminders, review requests. Only if you want it.
Northside’s office dashboard · Try the live demo ↗
Customers call just to ask for a price.
They get one online, then book a slot.
Missed calls go to voicemail and never call back.
They get a text back in seconds.
Someone spends Friday chasing unpaid invoices.
Reminders go out on their own.
Reviews depend on someone remembering to ask.
Every finished job asks for one.
What working with us looks like.
just good work.
- 1
Look
You send us your site. We go through it, and how your business runs, then write up what we'd change and why, in plain English.
- 2
Plan
One page: what we'll build, what it costs and when it's done. You say yes to it before we start, so there are no surprises.
- 3
Build
You see it take shape as we go. Changed your mind about something? Tell us. That's what this stage is for.
- 4
Launch, and after
We put it live and check everything twice. Then we're still here: questions, small changes, the odd “can you just…”.
The two people you'll actually talk to.
We've spent more than six years building software at big companies. Now we build it for local businesses.
AI has made websites easier to build, but most small business owners still don't have time for it. So we do it for you. The people on your first call are the ones who build it.
We're based in India and used to working with teams across time zones.
Shigoto means “work” in Japanese. GoodShigoto is just that: good work.
Other things we’ve built.
Recoup, an app we’re building for unpaid invoices, and two made-up sites where we try out new ideas.
Our own app for the small invoices nobody chases. It writes polite reminders in your name and stops the moment the customer pays. The demo is a sample business you can play with.
try the demo, then skip a weektry the demo, then skip a week
A moss-garden studio built like a tokonoma alcove. Switch the seasons and the arrangement changes, then scroll to unroll the hanging scroll.
try all four seasonstry all four seasons
A slow-travel journal laid out like a desk. You sift through the notes and photos by hand.
everything on the desk moveseverything on the desk movesSend us your website.
We'll bring the red pen.
Drop your link and a line about what's bugging you. We'll reply within a day, with first thoughts and whether we think we're the right fit.